The fight to get rid of Rush Limbaugh continues unabated, despite the fact that he'll never actually go off the air, unless his listenership drops. The best way to do that is to make his words available to everyone. By doing that, no new listeners will tune him in, even as his old listeners die off.
We should also be really careful how we use advertiser pressure to effect change. As we've seen over the last year, it can come back and bite us. Consider the situation at Dial Global, which owns Bill Press', Thom Hartmann's, Stephanie Miller's and Ed Schultz's shows. They were forced to take a huge write-off, because a number of advertisers defected from all talk radio in the wake of the pushback against Limbaugh, post-Sandra Fluke. In other words, advise the advertiser of what they're supporting, and stop making threats against advertisers and/or slagging them publicly. I mean, really; if they advertise on Limbaugh's show, but they also advertise on every progressive talker out there, are they really "bad guys"?
To do this right, point out that Rush Limbaugh goes way beyond just being a typical right winger and Republican shill. You’ll have to show advertisers that what they are buying is something akin to a hatefest. To do this, you’ll need ammunition. Luckily, this blog is a helper. Here are some of Limbaugh’s most famous statements and tirades. Let advertisers know this is what they’re supporting when they buy ad time on Limbaugh’s program. But when they don't respond, let it go. This is about education and enlightenment, not revenge.